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Series of promotional articles on the investor protection special action of "Being an Honest and Trustworthy Listed Company" (Part 6)
Release time：
2020-06-18
Polish the 'window' of information disclosure and tighten the 'bond' of investor relations
In 2019, the China Securities Regulatory Commission issued the "Action Plan for Promoting the Improvement of Quality of Listed Companies", proposing to improve the quality of listed companies in seven aspects, the first of which is "guided by investor demand and enhancing the effectiveness of information disclosure". In recent years, Zhongshi Media Co., Ltd. has continuously improved the quality of information disclosure, established an effective investor communication mechanism, and made every effort to protect the right to know and other legitimate rights and interests of investors, especially small and medium-sized investors.
Information disclosure is the "window" for listed companies to showcase their company to investors. Listed companies disclose their financial status, operating results, major issues and other information through regular reports and temporary announcements, which affects investors' judgment of the company's development prospects and also affects the market value of the company in the capital field. It can be said that "information disclosure is no small matter".
After accumulating long-term experience in information disclosure work, we have summarized three insights and experiences on how to do a good job in information disclosure. One is to continuously learn laws, regulations, and regulatory policies, enrich one's own knowledge reserves, and strengthen policy supervision capabilities. Learning is not about exploring its flowers, but about breaking free from its roots. Only by mastering the rules accurately and thoroughly can we practice them precisely in practice. The second is to implement internal reporting procedures for major information, ensuring that major information of the enterprise is transmitted to the company's information disclosure department in a timely manner. Ensure that the centralized department for information disclosure can quickly collect and effectively manage all major information of the company, and then disclose it to investors in a timely, accurate, comprehensive, and complete manner. Thirdly, actively participate in communication activities between listed companies. The stones from other mountains can be used to attack jade. Through mutual experience exchange and sharing of insights, we can learn from each other's strengths and weaknesses, and continuously improve our level of information disclosure.
If information disclosure is a one-way transmission of information, then investor relations management has built a two-way communication "bond" between the company and investors. In the practical process, we interact with investors from three aspects.
Firstly, listen to investors' inquiries via phone or email. We have dedicated personnel to answer and receive calls and letters from investors, truthfully and promptly reflecting their demands to the company's management. When encountering emotionally excited investors, after listening, we will carefully explain the basic business situation of the company, help investors understand the company's development strategy, guide investors with positive information, and calm their emotions. By fully and effectively communicating and interacting with investors, build a trust and win-win relationship with them.
Secondly, pay attention to the interaction with investors on the internet. We have set up an investor relations section on the company's official website, which updates the company's stock trends and announcements in real time, and provides email addresses for consultation and advice. Continuously publishing company news and business information through the company's official website to help investors gain a comprehensive and in-depth understanding of the company's situation. In addition, we pay attention to "Shanghai Stock Exchange E-interaction" and other online public opinion, and promptly respond to investors' questions on "Shanghai Stock Exchange E-interaction". Promptly convey the issues, suggestions, and public opinion that investors are generally concerned about to the company's management and draw their attention. For false information such as rumors that have not yet caused significant impact, the internal smooth communication mechanism is used to understand the facts, quickly cooperate with the company's legal and office departments, promptly respond and clarify, eliminate investors' doubts, and protect their interests.
Finally, for individual investors who have a need for direct communication with the company's management, we will also provide opportunities for direct communication with the management through online investor exchange activities organized by the Shanghai Stock Exchange.
Zhongshi Media has been established for 23 years since 1997. Since its establishment, we have strictly followed relevant regulations such as the Company Law and the Securities Law, attached great importance to information disclosure work, and have received "good" and "excellent" evaluations in the information disclosure evaluation of the Shanghai Stock Exchange over the years. We have never been held accountable by regulatory authorities and have established a good image in the capital market. At the same time, we attach great importance to the return to shareholders, especially small and medium-sized investors. Since our listing 23 years ago, we have adhered to dividend distribution and have distributed cash dividends 19 times in total, for 15 consecutive years. In the future, we will continue to polish the "window" of information disclosure, firmly grasp the "link" of investor relations management, and continuously improve the quality of the company with an attitude of integrity and self-discipline.
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